In recent years, there has been much discussion of the possibility of a green economy. This course examines the potential for "green markets," focusing on three drivers-social, political, and economic-that can both constrain firms and potentially condition whether issues of environment and sustainability can be exploited as a means for competitive advantage. Among issues covered will be demand and willingness to pay for green goods, the roles of NGOs and investors, regulation and its alternatives, firm reputation and product differentiation, supply chain management, and green production processes. Special attention will be given to the need of firms to deal with climate change now and in the future.

In recent years, there has been much discussion of the possibility of a green economy. This course examines the potential for "green markets," focusing on three drivers-social, political, and economic-that can both constrain firms and potentially condition whether issues of environment and sustainability can be exploited as a means for competitive advantage. Among issues covered will be demand and willingness to pay for green goods, the roles of NGOs and investors, regulation and its alternatives, firm reputation and product differentiation, supply chain management, and green production processes. Special attention will be given to the need of firms to deal with climate change now and in the future.