What is Digital Media?

Digital technology is changing how we do everything. More than ever, it is important to be a critical consumer and educated producer of digital media.

Sometimes known as new media, digital media consists of computer-based, networked technologies that represent and imagine the world. It is the new standard for literacy in the 21st century.

At Rochester, the digital media studies (DMS) major incorporates history, theory, analysis, and production of digital media from its two principal axes: science and technology, and art and humanities.

Designed by faculty from nine disciplines, DMS:

  • Provides students with the skills necessary to become active producers of digital media
  • Equips students with the rigorous framework for advanced critical thinking and writing
  • Requires nearly equal measures of theoretical and historical work

Learn more about getting a BA in digital media studies.