People—Adam Pazda

Research Interests

I am primarily interested in the effects of color on psychological functioning. Color conveys context specific information about the objects on which it is perceived, and this information tends to affect the way we think and feel about people, places, and all sorts of things.

Selected Publications

Published

  • Pazda, A.D., Prokop, P., & Elliot, A.J. (in press). Red and romantic rivalry: Viewing another woman in red increases perceptions of sexual receptivity, derogation, and intentions to mate-guard. Personality and Social Psychology Bulletin.
  • Pazda, A.D., & Greitemeyer, T. (in press). Color in romantic contexts in humans. In A.J. Elliot & M. Fairchild (Eds.), Handbook of Color Psychology. Cambridge, England: Cambridge University Press.
  • Pazda, A.D., & Elliot, A.J., & Greitemeyer, T. (2014). Perceived sexual receptivity and fashionableness: Separate paths linking red and black to perceived attractiveness. Color Research and Application, 39, 208-212.
  • Elliot, A.J., Greitemeyer, T., & Pazda, A.D. (2013). Women's use of red clothing as a sexual signal in intersexual interaction. Journal of Experimental Social Psychology, 49, 599-602.
  • Elliot, A.J., Tracy, J.L., Pazda, A.D., & Beall, A.T. (2013). Red enhances women's attractiveness to men: First evidence suggesting universality. Journal of Experimental Social Psychology, 49, 165-168.
  • Pazda, A.D., Elliot, A.J., & Greitemeyer, T. (2012). Sexy red: Perceived sexual receptivity mediates the red-attraction relation in men viewing women. Journal of Experimental Social Psychology, 48(3), 787-790.
  • Elliot, A.J., & Pazda, A.D. (2012). Dressed for sex: Red as a female sexual signal in humans. PLoS ONE, 7 (4), e34607.
  • Pazda, A.D., & Elliot, A.J. (2012). The color of attraction: How red influences physical appeal. In M. Paludi (Ed.), The Psychology of Love, Santa Barbara, CA: Praeger.
  • Pazda, A.D., Elliot, A.J., & Greitemeyer, T. (2012). The color of sexuality: Female red displays are used and perceived as a sexual signal. In A. Columbus (Ed.), Advances in Psychology Research, Volume 89. Hauppauge, NY: Nova.

Manuscripts under review & in preparation

  • Pazda, A. D. & Elliot, A. J. (under review). Processing the word red enhances women’s perceptions of men’s attractiveness.
  • Pazda, A. D., Martin, A., & Elliot. (in preparation). Green packaging increases perceived healthiness of food products.
  • Pazda, A. D. & Elliot, A. J. (in preparation). Bold colors signify bold personalities: Color saturation increases perceived extroversion for zero acquaintance judgments.
  • Prokop, P., Pazda, A. D., & Elliot, A. J. (in preparation). Conception risk enhances women’s sexual desire toward men in red.
  • Thorstenson, C., Pazda, A. D., & Elliot, A. J. (in preparation). Negative affect reduces the ability to perceive color.

Conference presentations

  • Pazda, A. D., Prokop, P., & Elliot, A. J. (2014). Red and romantic rivalry: Viewing another woman in red increases perceptions of sexual receptivity, derogation, and intentions to mate-guard. Poster presented at the 15th annual meeting for the Society for Personality and Social Psychology, Austin, TX.
  • Pazda, A.D., Elliot, A.J., & Greitemeyer, T. (2013). Perceived sexual receptivity and fashionableness: Separate paths linking red and black to perceived attractiveness. Poster presented at the 14th annual meeting for the Society for Personality and Social Psychology, New Orleans, LA.
  • Pazda, A.D., Elliot, A.J., & Greitemeyer, T. (2012). Sexy red: Perceived sexual receptivity mediates the red-attraction relation in men viewing women. Poster presented at the 13th annual meeting for the Society for Personality and Social Psychology, San Diego, CA.
  • Petty, K. N. & Pazda, A. D. (2010). Authenticity in romantic relationships. Poster presented at the 11th annual meeting for the Society for Personality and Social Psychology, Las Vegas, NV.

Teaching

  • Instructor: Social Psychology and Individual Differences (Spring 2014)
  • Instructor: Graduate Seminar in Social Psychology (Fall 2013; co-instructor)
  • Instructor: Introduction to Psychology (Summer 2012, 2013)
  • Teaching Assistant: Psychology of Gender (Fall 2013)
  • Teaching Assistant: Human Motivation and Emotion (Spring 2013)
  • Teaching Assistant: Relationship Processes and Emotion (Fall 2009, Fall 2010)
  • Teaching Assistant: Social Psychology and Individual Differences (Spring 2010, 2011, 2012, 2013)
  • Teaching Assistant: Statistics for the Social Sciences (Fall 2010)

Professional Honors and Awards

  • Helen & Vincent Nowlis Award for excellence in teaching (2013)
  • University of Rochester Dean's Travel Award (2013)
  • SPSP Student Travel Award (2013)
  • Richard and Thomas Franklin Scholarship (2008)
  • Laurie Callicut Research Shcolarship (2008)
  • University of Houston Social Sciences Scholarship (2008)
  • Dean's List,University of Houston (2006, 2007, 2008)

Additional Information

Professional Service:

Ad-hoc Reviewer: 

  • Ethology
  • Journal of Experimental Social Psychology
  • Journal of Personality
  • Journal of Personality & Social Psychology
  • Journal or Nonverbal Behavior
  • Motivation and Emotion
  • PLoS ONE

Committee Service:

  • Social-personality psychology brown bag committee chair, University of Rochester, 2013
  • Student Poster Award Committee, 2012 SPSP Conference, San Diego, CA
  • Poster Review Committee, 2011 SPSP Conference, San Antonio, TX
Adam Pazda

Quick Facts

Education: Graduate Student

Entry Year: 2009-2010

Faculty Mentor(s): Andrew Elliot

Contact Info

457 Meliora Hall

Phone: (585) 275-4457
Fax: (585) 273-1100
apazda@psych.rochester.edu