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Sweet Angst: Cakes and the Cold War Culture of Anxiety, 1945-1960

October 20, 2016
05:00 PM - 07:00 PM
Humanities Center Conference Room D

This talk addresses the unique visual style of American cake advertising during the early Cold War era. By comparing advertising campaigns for Pillsbury cake mixes with documentary photographs of the mushroom cloud, I discuss the ways in which the nation's most treasured dessert came to represent the period's anxious conflation of private and public, domestic and global, and mundane and sublime.

About the Speaker

Rebecca Burditt is an assistant professor in the Media and Society Program at Hobart and William Smith Colleges. She studies film and the visual culture of the postwar era.

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