Research

Data Science and Business

Those applying data science analytics to their research, such as Huaxia Rui and Abraham Seidmann from the Simon School, are experiencing new levels of understanding and contributing new knowledge to their fields.

airplaneAfter examining Twitter data from major U.S. airlines, Simon Business School researchers Huaxia Rui and Abraham Seidmann found that companies are more likely to engage with customers who have a high number of followers. The study, which was featured in USA Today, shows that airlines answered less than 40 percent of complaints and compliments they received though Twitter and that they responded more often to users with a high number of followers, although the degree of favoritism varied by airline.


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