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Goergen Institute for Data Science Seminar Series: Nathan Sanders

March 23, 2018
11:00 AM - 12:00 PM
Wegmans 1400

Nathan Sanders, PhD
Legendary Entertainment
Director of Quantitative Analytics

Nathan Sanders received his Ph.D. from the Department of Astronomy at Harvard University from the research group of Prof. Alicia Soderberg.  Since then, Nathan has served as Director of Quantitative Analytics at Legendary Entertainment's new Applied Analytics division in Boston, MA.  Legendary is a leading media company with film, television, digital, and comics divisions delivering content like The Dark Night and Godzilla to mainstream audiences, with a targeted focus on the powerful fandom demographic. At Legendary, Nathan applies the experience in scientific data analysis, Bayesian statistics, and machine learning that he developed during his thesis work at Harvard.  Using these techniques, Nathan and his colleagues at Legendary leverage emerging datasets to quantitatively model and predict consumer purchasing decisions in the entertainment industry, projecting market outcomes and optimizing targeted marketing campaigns at the individual consumer level.

Category: Talks